meet o'daniel creative

results

experience

THAT GETS

more than pretty pixels

We Build Brands That Perform.

O’Daniel Creative isn’t just another design studio—we’re your branding, marketing, and website strategy partner. Led by Creative Director and Brand Strategist Gina O’Daniel and Website Developer, Leon O'Daniel, we help businesses go from “just okay” to scroll-stopping, client-magnet brands.

With over 29 years in our business and 35 years of experience in branding, marketing, and web design, we know what it takes to not only make a brand look amazing—but to make it work.

Our Mission is Helping You Build a Brand You’re Proud to Show Off

We exist to help you attract your dream clients, communicate your value with confidence, and finally feel in control of how your brand shows up online. Whether you’re starting from scratch or refreshing a brand that’s ready for its next evolution, our process is strategic, collaborative, and built to scale with you.

what we do best...

We specialize in:

  • Strategic Branding that captures your essence and speaks to your ideal customer
  • Marketing that drives action and builds connection
  • Website Design & Development that looks stunning and converts

Our process doesn’t rely on guesswork. We combine strategy, story, and smart design to help you show up clearly, consistently, and confidently across every customer touchpoint.

meet our founder...

Hi! I’m Gina—a creative strategist, marketing nerd, and web design devotee who believes that your brand should work as hard as you do.

I founded O’Daniel Creative along with my hubby and business partner, Leon, because we saw too many great business owners struggling with outdated branding, inconsistent marketing, and websites that didn’t reflect the real value they offer. We knew we could help change that—and we have, for hundreds of business owners over the past three decades.

When I’m not helping brands get their glow-up, you’ll find me creating content for the Brand Sparks Masterclass, geeking out over color psychology, or sipping a Diet Vanilla Coke Zero while crafting the next big idea.

If you're ready for a brand that's as bold, brilliant, and business-savvy as you are—we should talk.

Let’s talk about how to elevate your branding, marketing, and website. strategy.

our difference

we partner

We don’t work in a vacuum.
 We work together as a team.

we strategize

You are unique. We create a strategy to help you stand out.

we create

We work with you to create the brand of your dreams.

we deliver

We deliver big ideas with a roadmap to get you noticed.

our story

it all began with a wild idea.

with visions of code dancing in his head

with design theory and name that font swirling in her head

It was the Spring of 1996 (with two young boys at home) when me (Gina) and my hubby (Leon) had the idea of translating our talents in interior design, graphic design and website development and started our marketing agency, O'Daniel Designs, in the Seattle Area. 

1996 was the Wild, Wild, West of designing, marketing, developing and communicating in a whole new way - digitally.

It was an exciting, new and challenging time. Changing (and oh, do I mean changing) so frequently that if you blinked you might be left in the dust having to catch up.

This was the start of the “You’ve Got Mail” era and dial-up (with the very distinctive dial up sound) and where computers were becoming more and more accessible for people to own. And, business owners were now able to communicate with people (their customers) in a new and exciting way. It was (and still is) a time to strategically push the boundaries on what can be done in our digital world.

Our journey has lead us to some exciting project through the years like creating all of the graphics in Expert Software’s “Brochures” and all of the fonts used in their McDonaldLand T-Shirt Fun Software Programs to creating highly secure database driven applications like Silver Cloud Inns and Resorts Guest Rewards Program. A big interior design dream of mine came true (but not as an interior designer) but, as a graphic, brand and website designer by  working with The Seattle Street of Dreams to develop their website and show graphics.  Throughout the years on our journey we also had the pleasure of being able to work on many, many cool projects by helping individuals and businesses of all sorts of industries around the world.

This journey also led Gina to help business owners starting with co-authoring and publishing my book Demystifying Graphic Design. From there, and my love to help business owners succeed with creating their brand identity and attract their ideal customers, She created more tools to help them including creating (and teaching) the Master Class - Brand Sparks and the product Brand Cards for daily brand promptings. She then created a self-study version of Brand Sparks Masterclass and released Brand Sparks as a self-study workbook. Her educating business owners on strategic branding didn't stop there. Gina and Leon have also had the pleasure of being a guest on radio shows, podcasts and have spoken in front of many business groups on the importance of creating a brand that gets noticed. 

We recently started O'Daniel Creative as an evolution of O'Daniel Designs because on our journey, that started over 29 years ago, we are so much more than a "basic design company" we are a creative, strategy driven branding, marketing and website design & development company.

Whether we were working with soleprenues or business owners of small, medium or larger businesses, we have always started our project relationship with strategy. Because, without strategy, you are just throwing darts blindfolded and hoping to hit the bullseye.

a look back

1996

-2025

We've been helping brands succeed for 29 years (but who's counting). Here is the timeline...

1996

Started O'Daniel Designs - The web was still new and print was still printed on a press.

Created our first website of many, many, many more to follow.

1997

Created all of the graphics for Expert Software's Brochures Software.

Created the fonts for Expert Software's McDonaldLand T-Shirt Fun Software.

2000

Sponsors of Industrial Seminar 2000 in Stamford, CT. Leon spoke on the subject of the importance of creating and marketing a website for business.

see, dreams do come true! crazy, huh?

2010

Co-wrote and published, Demystifying Graphic Design. A book to help business owners successfully work with their graphic designer.

2013

Created Brand Talk TV. A series of videos with tips for business owners.

2014

Created & Taught Brand Sparks Master Class.

Created Brand Cards - daily prompt cards for business marketing.

Moved into our new office space.

in with the new office...

2016

Turned Brand Sparks Masterclass materials into a self-study workbooks to reach more business owners across the country.

2017

Spoke at the Washington Bar Association to attorney's across Washington on the topic of Standing Out In Today's Marketplace.

2023

O'Daniel Creative was born from the idea of being more than just a design agency - we are a creative strategy, branding, marketing and website design agency.

what an adventure its been!

We have helped business owners in many different industries, including: 

Financial Services

Retail Sales

Medical & Dental

Automotive Repair

Architecture

Authors & Speakers

Fundraising

Building & Remodeling

Real Estate Agents

Hospitality & Travel

Communications

Pet Care

Manufacturing

Business Coaches

Legal Services

Landscaping

Education

Florist

Spa Services

Wealth Management

Jewelers

Home Organization

Interior Design

Event Planning

Artists & Galleries

Entrepreneurs like you.

Wondering if O'Daniel Creative can help you? We've worked with a WIDE range of industries, from doctors and lawyers and dentists to artist, florists, interior designers, and more traditional creative industries.

If you're wondering if we can help your business, click here to ask!  

it REALLY doesn't matter the widget 

we help bring brands to life.

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