results
experience
THAT GETS
more than pretty pixels
We Build Brands That Perform.
O’Daniel Creative isn’t just another design studio—we’re your branding, marketing, and website strategy partner. Led by Creative Director and Brand Strategist Gina O’Daniel and Website Developer, Leon O'Daniel, we help businesses go from “just okay” to scroll-stopping, client-magnet brands.
With over 29 years in our business and 35 years of experience in branding, marketing, and web design, we know what it takes to not only make a brand look amazing—but to make it work.
Our Mission is Helping You Build a Brand You’re Proud to Show Off
We exist to help you attract your dream clients, communicate your value with confidence, and finally feel in control of how your brand shows up online. Whether you’re starting from scratch or refreshing a brand that’s ready for its next evolution, our process is strategic, collaborative, and built to scale with you.
what we do best...
We specialize in:
meet our founder...
Hi! I’m Gina—a creative strategist, marketing nerd, and web design devotee who believes that your brand should work as hard as you do.
I founded O’Daniel Creative along with my hubby and business partner, Leon, because we saw too many great business owners struggling with outdated branding, inconsistent marketing, and websites that didn’t reflect the real value they offer. We knew we could help change that—and we have, for hundreds of business owners over the past three decades.
When I’m not helping brands get their glow-up, you’ll find me creating content for the Brand Sparks Masterclass, geeking out over color psychology, or sipping a Diet Vanilla Coke Zero while crafting the next big idea.
If you're ready for a brand that's as bold, brilliant, and business-savvy as you are—we should talk.
Let’s talk about how to elevate your branding, marketing, and website. strategy.
We don’t work in a vacuum.
We work together as a team.
You are unique. We create a
strategy to help you stand out.
We work with you to create
the brand of your dreams.
We deliver big ideas with a
roadmap to get you noticed.
with visions of code dancing in his head
with design theory and name that font swirling in her head
It was the Spring of 1996 (with two young boys at home) when me (Gina) and my hubby (Leon) had the idea of translating our talents in interior design, graphic design and website development and started our marketing agency, O'Daniel Designs, in the Seattle Area.
1996 was the Wild, Wild, West of designing, marketing, developing and communicating in a whole new way - digitally.
It was an exciting, new and challenging time. Changing (and oh, do I mean changing) so frequently that if you blinked you might be left in the dust having to catch up.
This was the start of the “You’ve Got Mail” era and dial-up (with the very distinctive dial up sound) and where computers were becoming more and more accessible for people to own. And, business owners were now able to communicate with people (their customers) in a new and exciting way. It was (and still is) a time to strategically push the boundaries on what can be done in our digital world.
Our journey has lead us to some exciting project through the years like creating all of the graphics in Expert Software’s “Brochures” and all of the fonts used in their McDonaldLand T-Shirt Fun Software Programs to creating highly secure database driven applications like Silver Cloud Inns and Resorts Guest Rewards Program. A big interior design dream of mine came true (but not as an interior designer) but, as a graphic, brand and website designer by working with The Seattle Street of Dreams to develop their website and show graphics. Throughout the years on our journey we also had the pleasure of being able to work on many, many cool projects by helping individuals and businesses of all sorts of industries around the world.
This journey also led Gina to help business owners starting with co-authoring and publishing my book Demystifying Graphic Design. From there, and my love to help business owners succeed with creating their brand identity and attract their ideal customers, She created more tools to help them including creating (and teaching) the Master Class - Brand Sparks and the product Brand Cards for daily brand promptings. She then created a self-study version of Brand Sparks Masterclass and released Brand Sparks as a self-study workbook. Her educating business owners on strategic branding didn't stop there. Gina and Leon have also had the pleasure of being a guest on radio shows, podcasts and have spoken in front of many business groups on the importance of creating a brand that gets noticed.
We recently started O'Daniel Creative as an evolution of O'Daniel Designs because on our journey, that started over 29 years ago, we are so much more than a "basic design company" we are a creative, strategy driven branding, marketing and website design & development company.
Whether we were working with soleprenues or business owners of small, medium or larger businesses, we have always started our project relationship with strategy. Because, without strategy, you are just throwing darts blindfolded and hoping to hit the bullseye.
We've been helping brands succeed for 29 years (but who's counting). Here is the timeline...
1996
Started O'Daniel Designs - The web was still new and print was still printed on a press.
Created our first website of many, many, many more to follow.
1997
Created all of the graphics for Expert Software's Brochures Software.
Created the fonts for Expert Software's McDonaldLand T-Shirt Fun Software.
2000
Sponsors of Industrial Seminar 2000 in Stamford, CT. Leon spoke on the subject of the importance of creating and marketing a website for business.
see, dreams do come true! crazy, huh?
2010
Co-wrote and published, Demystifying Graphic Design. A book to help business owners successfully work with their graphic designer.
2013
Created Brand Talk TV. A series of videos with tips for business owners.
2014
Created & Taught Brand Sparks Master Class.
Created Brand Cards - daily prompt cards for business marketing.
Moved into our new office space.
in with the new office...
2016
Turned Brand Sparks Masterclass materials into a self-study workbooks to reach more business owners across the country.
2017
Spoke at the Washington Bar Association to attorney's across Washington on the topic of Standing Out In Today's Marketplace.
2023
O'Daniel Creative was born from the idea of being more than just a design agency - we are a creative strategy, branding, marketing and website design agency.
what an adventure its been!
Financial Services
Retail Sales
Medical & Dental
Automotive Repair
Architecture
Authors & Speakers
Fundraising
Building & Remodeling
Real Estate Agents
Hospitality & Travel
Communications
Pet Care
Manufacturing
Business Coaches
Legal Services
Landscaping
Education
Florist
Spa Services
Wealth Management
Jewelers
Home Organization
Interior Design
Event Planning
Artists & Galleries
Entrepreneurs like you.
Wondering if O'Daniel Creative can help you? We've worked with a WIDE range of industries, from doctors and lawyers and dentists to artist, florists, interior designers, and more traditional creative industries.
If you're wondering if we can help your business, click here to ask!