What Super Bowl 2025 Ads Can Teach Us About Marketing

The Super Bowl is this weekend, and while the football-obsessed are stressing over stats and who’s bringing home the trophy, I’m here for the real main event—the commercials (and the snacks).

This year’s ad lineup is looking like a marketing masterclass disguised as entertainment—packed with humor, nostalgia, and just the right amount of A-list sparkle to keep us glued to the screen between bites of queso.

Let’s huddle up and break down the sneak peek released standout ads hitting the screen this Sunday, decode the marketing genius behind them, and steal—I mean, strategically borrow—some playbook-worthy lessons for your own business.

1. Hellmann’s: “When Sally Met Hellmann’s”

Hellmann’s knew exactly how to butter us up (or, in this case, mayo us up) by reviving one of the most famous movie scenes of all time – the “When Harry Met Sally” deli scene. Meg Ryan and Billy Crystal are back at Katz’s Delicatessen, but this time, it’s not romance sending Meg into a full-on table-shaking frenzy—it’s a mayo-slathered sandwich. And of course, the entire deli still wants “what she’s having.”

Takeaway: Nostalgia sells—use it wisely.
People love a throwback. Whether it’s a nod to pop culture, a vintage-inspired design, or a reference to “the good old days,” (you know, before we all had 387 unread emails) tapping into nostalgia makes your brand feel familiar and emotionally resonant. Business owners can use this strategy by incorporating retro branding, referencing past trends in marketing, or simply reminding customers why they first fell in love with what you do. Familiarity breeds connection—and connection builds loyal customers.

2. Häagen-Dazs: “Not So Fast, Not So Furious”

Vin Diesel and Michelle Rodriguez, usually too busy defying physics in Fast & Furious, hit the brakes—literally—for a slow-motion Häagen-Dazs moment. Instead of high-speed car chases, explosions, and dramatic stares, they’re indulging in ice cream like it’s the most intense action sequence of their lives. The ad hilariously flips their usual adrenaline-fueled world upside down, proving that sometimes, slowing down is the real thrill.

Takeaway: Flip expectations to grab attention.
People love the unexpected—whether it’s a surprising collaboration, an unconventional marketing campaign, or a fresh take on a familiar concept. Business owners can use this strategy by disrupting industry norms. Maybe it’s a serious brand using humor, a high-end service offering something playful, or a business known for speed embracing the slow and intentional. Whatever it is, flipping the script makes people pay attention—and in a crowded market, that’s half the battle.

3. Uber Eats: “Unexpected Duos”

Uber Eats delivers literally everything—and to prove it, they paired up Martha Stewart and Charli XCX in a delightfully oddball commercial. The ad plays on the idea that some combinations might seem strange at first, but they just work—kind of like dipping fries in a milkshake or wearing sweatpants to a Zoom meeting (we’ve all done it). The message? Uber Eats is for everyone and everything, from caviar to gas station sushi.

Takeaway: Lean into unexpected partnerships.
Pairing up with an unlikely but complementary business can be a game-changer for reaching new customers. Maybe you’re a bakery teaming up with a local coffee roaster, a boutique collaborating with a fitness studio, or a dog groomer cross-promoting with a pet photographer. Finding a unique way to blend audiences can create a buzz, introduce your brand to new people, and make your marketing feel fresh and exciting. So don’t be afraid to mix it up—sometimes the weirdest pairings create the best results.

4. Uber Eats: “A Century of Cravings”

Uber Eats takes viewers on a time-traveling journey through 100 years of food cravings, from speakeasy cocktails during Prohibition to futuristic lab-grown sushi. Along the way, Matthew McConaughey (because who better?) spins a hilariously bizarre conspiracy theory that football was actually invented just to sell more food. Dressed in various period costumes, he reenacts key moments in history, all while making a strangely compelling case that snacks have been the real MVP all along.

Takeaway: Adaptability and storytelling make your brand unforgettable.
If your business has evolved with changing trends, show it off. Customers love brands that stay relevant while staying true to their roots. Business owners can use this approach by highlighting how they’ve grown—whether it’s adapting to new technology, expanding their offerings, or just keeping up with ever-changing customer needs. Plus, weaving your brand into a compelling story (even if it’s as outrageous as “football is just a food sales conspiracy”) makes your marketing stick. People don’t just remember ads—they remember stories.

5. Uber Eats: “Food Theory”

Uber Eats goes full mad scientist, pushing the limits of taste buds with questionable food pairings—sushi with ketchup, peanut butter on pizza, and other combos that would make a chef cry. Meanwhile, Matthew McConaughey (because, again, why not?) takes his conspiracy theories to the next level, claiming football itself was invented to sell food. His grand conclusion? Raising Cane’s is the ultimate game-day meal. The ad is bizarre, hilarious, and makes you question everything you thought you knew about snacks.

Takeaway: Challenge your audience to try something new.
Business owners can tap into curiosity by encouraging customers to step outside their comfort zones. Whether it’s introducing unexpected product pairings, bundling services in a fresh way, or tying your brand to a larger cultural event (hello, Super Bowl), making people rethink the ordinary keeps them engaged. And hey, if McConaughey says it, it must be true.

6. Dunkin’: “The Bean Method”

Dunkin’ finally reveals the intense process behind their perfect coffee—turns out, their beans don’t just grow, they grind. In a highly classified, borderline ridiculous training program, coffee beans undergo boot camp-style conditioning: motivational speeches, rigorous fitness drills, and more pep talks than an underdog sports movie. And who’s overseeing this caffeinated madness? None other than Ben and Casey Affleck, whose Boston-baked brotherly bickering somehow makes the whole thing even funnier. By the end, you’re convinced Dunkin’ doesn’t just make coffee—it raises champions.

Takeaway: Show, don’t just tell—especially with humor.
Telling customers you have “the best product” means nothing—showing them in an engaging (or completely ridiculous) way? That’s what makes it stick. Businesses can take a page from Dunkin’ by using humor, behind-the-scenes content, and storytelling to make their quality standards feel fun instead of just factual. And if you can convince a local celeb—or even your own quirky employees—to get in on the joke? Even better.

7. Dunkin’: “The DunKings Return”

Ben Affleck has officially lost it—in the best way possible. His mild Dunkin’ obsession has now escalated into forming a boyband dedicated entirely to his favorite coffee and donuts. He recruits Matt Damon (because obviously), his brother Casey Affleck (who looks like he was dragged there against his will), and Jeremy Strong (who is taking this way too seriously) to create the DunKings. What follows is a beautifully cringey, over-the-top music video tribute to Dunkin’, complete with dramatic poses, choreographed finger-pointing, and the kind of emotional intensity usually reserved for power ballads.

Takeaway: Humor and authenticity make partnerships shine.
The reason this works? Affleck actually loves Dunkin’, and that authenticity makes the ad even funnier. Business owners don’t need a Hollywood A-lister to pull this off—partnering with someone who genuinely loves your brand (whether it’s a local influencer, a die-hard customer, or even your own employees) will always feel more natural and engaging. If you can make people laugh in the process? Even better.

8. Doritos: “Crash The Super Bowl”

Doritos once again hands over the creative reins to the people, letting fans create their own Super Bowl ads. And every year, the results prove one thing—regular people are hilarious. The winning entry this time? A wild, snack-fueled take on everyday scenarios that somehow manages to be funnier and more memorable than most multi-million-dollar productions. It’s proof that sometimes, the best ideas don’t come from a boardroom, but from a Dorito-dusted couch at 2 AM.

Takeaway: User-generated content is a marketing goldmine.
People love being part of a brand they care about. Whether it’s a contest, a hashtag challenge, or just encouraging customers to share their experiences, giving your audience a voice makes them feel invested in your business. Businesses can apply this by letting customers create content—think testimonial videos, photo challenges, or even crowdsourcing a product name. When your audience feels like they’re part of your brand, they’re more likely to stick around (and tell everyone else about it, too).

9. Nerds: “What a Wonderful World”

Nerds just dropped what can only be described as a full Willy Wonka sugar-induced fever dream, and honestly, I’m here for it. This ad takes us on a vibrant, wordless journey through a world made entirely of Nerds candy—floating rivers of Nerds, mountains of Nerds, tiny creatures made of Nerds—all set to What a Wonderful World. There’s no plot, no characters, just a full-throttle visual sugar rush that feels like what happens when you eat an entire box of Nerds and then stare at a lava lamp for 30 minutes. It’s weird, it’s colorful, and it makes you want candy immediately. Mission accomplished.

Takeaway: Make your brand an experience, not just a product.
People don’t just buy stuff—they buy vibes. Nerds doesn’t sell candy; they sell joy, nostalgia, and the possibility of a mild sugar coma. Businesses can do the same by making their marketing more immersive—play with bold visuals, signature sounds (catchy jingles, anyone?), or interactive content that pulls people into your brand. The more your business feels like an experience, the more customers will want to be part of it.

10. Taco Bell: “The Grande Escape”

Taco Bell just went full Hollywood with an ad that feels like Ocean’s Eleven—but instead of a $160 million casino heist, it’s a group of snack-obsessed masterminds breaking into a top-secret lab to steal the latest Taco Bell menu item. There’s intense hacking, high-tech security lasers, a guy whispering “We’re in” while furiously typing on a keyboard—basically, everything you expect from a high-stakes action thriller, but with significantly more nacho cheese.

And then there’s Doja Cat’s classic Taco Bell ad, where she leads a full-scale jailbreak from clown college because she’s had enough of bland, boring food. A rebellious escape into a world of tacos and Baja Blast? Honestly, it feels like a metaphor for real life.

Takeaway: Make your marketing an event—not just an ad.
Taco Bell could’ve just told us their new menu item is exciting—but instead, they made it exciting. Businesses can do the same by turning promotions into stories, blending genres (action, comedy, suspense—why not?), and fully committing to the bit. Whether it’s launching a product with a dramatic reveal, making a campaign feel like an adventure, or just leaning into the absurd, the more entertaining you make your marketing, the more people will want to be part of it.

11. Ray-Ban x Meta: “Seeing is Believing”

Ray-Ban and Meta decided that sunglasses should do more than just make you look cool and hide your existential dread, so they brought in not one, but TWO Hollywood Chrises (Hemsworth and Pratt, because one isn’t enough) to show off their futuristic smart glasses. These smart glasses don’t just sit on your face—they record video, overlay digital enhancements onto real life, and probably remind you where you put your keys (okay, maybe not, but we can dream). The ad plays out like an action-comedy meets tech demo, with both Chrises competing to prove whose Ray-Ban x Meta skills are superior—spoiler: the glasses win.

Takeaway: Don’t just list features—show why they matter.
Customers don’t care about fancy specs—they care about how a product makes their life easier, better, or (in this case) more futuristic. Business owners can steal this move by demonstrating products in real-life situations, using humor, storytelling, or unexpected partnerships. Whether you’re launching something high-tech or just really good at what you do, the trick is making people see the value—preferably with a little entertainment along the way. Bonus points if you can snag a Hollywood Chris to help out.

12. Pringles: “The Call of The Mustaches”

Pringles goes all in on facial hair with a dramatic, star-studded tribute to mustaches—because apparently, snack branding and upper-lip follicles go hand in hand. In an ad that feels like a cross between a historical epic and a hair care commercial. Featuring mustache icons like Adam Brody, Nick Offerman, James Harden, and Andy Reid, the ad treats mustaches with the kind of reverence usually reserved for historical documentaries – coming together to celebrate the power of the ‘stache. The twist? It all ties back to Pringles’ own legendary mustached mascot, proving that the brand is as committed to its identity as it is to perfectly stacked chips.

Takeaway: Own your brand’s quirks—hard.
Pringles took something small (their mascot’s mustache) and turned it into a full-blown cultural moment. Businesses can do the same by leaning into the things that make their brand distinct. Maybe it’s a signature color, a playful tone of voice, or a weird-but-memorable origin story. Whatever makes your business uniquely yours—embrace it, exaggerate it, and make sure it’s everywhere. Consistency in branding isn’t just about logos—it’s about turning your thing into the thing people remember you for.

13. HexClad: “Gordon Ramsay Cooks For Aliens”

HexClad could’ve done a normal cookware commercial—you know, a beautifully lit kitchen, some soft jazz, a chef gently flipping a perfect omelet. But no. Instead, they kidnap Gordon Ramsay via UFO and force him to cook for aliens. And naturally, he reacts the only way Gordon Ramsay knows how—by screaming at them about their atrocious intergalactic ingredients. (“This looks like a rotten jellyfish and smells like my shoe—ARE YOU TRYING TO POISON ME?!”) But thanks to his trusty HexClad pans, he manages to turn their questionable space food into a dish so good, even the aliens are impressed—which, honestly, is a bigger achievement than earning Michelin stars on Earth.

Takeaway: The weirder, the better.
HexClad could’ve made another sleek, cinematic cookware ad—but instead, they went full sci-fi chaos, and now we’ll never forget it. Business owners, take note: a bizarre yet well-executed concept can make your brand impossible to ignore. Whether it’s an unexpected marketing campaign, an unconventional collaboration, or just leaning hard into your brand’s personality, taking risks gets people talking. If Gordon Ramsay can turn alien tentacles into fine dining, you can definitely find a way to make your business stand out.

14. Budweiser: “Clydesdale’s New Groove”

The Budweiser Clydesdales have been trotting their way into Super Bowl commercials for decades—majestic, powerful, always accompanied by emotional orchestral music that makes you question why you’re suddenly tearing up over horses and beer. But this year? The Clydesdales are vibing. In a shocking plot twist, these towering, noble creatures break into a synchronized dance routine, proving that even 2,000-pound draft horses can get down when the moment calls for it. It’s tradition—with a beat drop.

Takeaway: Keep what works, but don’t be afraid to remix it.
If your business has history, lean into it—but that doesn’t mean it has to feel old. Businesses with legacy elements (a family-owned reputation, an old-school logo, a signature product) can stay relevant by finding fresh ways to present what’s already beloved. Maybe that’s a rebrand that keeps your classic vibe but updates the visuals, or a new product twist that honors tradition while adding something exciting. Budweiser didn’t ditch the Clydesdales—they just made them dance. The lesson? You don’t have to start over—you just have to keep things interesting.

15. Bud Light: “Big Men on Cul-de-Sac”

Bud Light said, forget the VIP section, we’re heading to the driveway. This year, they deliver peak suburban dad energy with Shane Gillis, Post Malone, and Peyton Manning throwing the most legendary block party ever. There’s zero plot—just three famous dudes absolutely thriving in a cul-de-sac, pounding beers, flipping burgers, and getting way too competitive over cornhole. It’s the perfect reminder that sometimes, the best nights aren’t in fancy clubs, but in your neighbor Steve’s driveway, sitting in a lawn chair from 1998.

Takeaway: Embrace the power of everyday moments.
Bud Light isn’t selling some luxury lifestyle—they’re selling the beer of “Come hang out” culture. Business owners should take note: you don’t have to reinvent the wheel to connect with people. Focus on how your product already fits into real life—whether that’s “Sunday morning coffee rituals,” “Friday night pizza runs,” or “Steve’s questionable but charming backyard gatherings.” If your brand can capture real-life moments (bonus points if they’re hilariously relatable), people won’t just see themselves in your marketing—they’ll want to be part of it.

16. Michelob ULTRA: “Pickleball Hustle”

Michelob ULTRA is officially betting big on pickleball, the sport that somehow took over the world one overzealous retiree at a time. And honestly? Respect. Their ad features Catherine O’Hara (who is either playing herself or still fully in Moira Rose mode) and Willem Dafoe (who is frighteningly intense about dinking a wiffle ball over a net). It’s dramatic. It’s chaotic. It’s exactly what happens when competitive suburban dads, former high school athletes, and people who just bought their first Lululemon outfit collide on the pickleball court.

Takeaway: Ride the trend wave before it crashes.
Michelob ULTRA isn’t just slapping their name on a trend—they’re owning it while it’s still cool (sorry, bowling). Business owners can and should do the same. Whether it’s a viral challenge, a trending product, or a pop culture moment that aligns with your brand, lean in hard while it’s hot. Trends = free marketing. But the key? Timing. If you’re just now thinking about jumping on the avocado toast craze… it’s too late. Stay ahead of the curve so you’re leading the trend—not chasing it.

17. Coors Light: “Slow Monday”

Coors Light has never been more relatable, and it’s all thanks to sloths struggling through the worst day of the week—Monday. In this masterpiece of post-Super Bowl regret, these slow-motion icons attempt everyday tasks with the energy of someone who stayed out too late on a Sunday “just for one drink.” One sloth tries to check emails but takes so long the office closes. Another almost gets a sip of coffee before giving up completely. Set to Monday, Monday by The Mamas & The Papas, it perfectly captures the “I am not okay” energy of the entire human population come Monday morning. Coors Light, of course, offers the only logical solution: crack a cold one and embrace the fact that today is a lost cause.

Takeaway: If your brand solves a common struggle, lean into it.
Coors Light isn’t reinventing beer—it’s just deeply understanding its audience. Business owners can apply the same strategy: find a problem your customers deal with (even if it’s just surviving Mondays) and make your brand the relatable solution. Whether it’s a product that saves time, reduces stress, or just makes life a little better, humor and shared experiences build connection and loyalty. Because let’s be real—whether you’re a sloth or a human, nobody is thriving on a Monday.

18. Stella Artois: “Double Trouble”

Stella Artois has officially outdone itself—not by launching a new beer, but by cloning David Beckham. In this slick, stylish ad, Beckham discovers his long-lost twin, and instead of having a normal identity crisis, the two just vibe over a couple of Stellas. One Beckham is at an upscale rooftop party, oozing class. The other? Chilling in a cozy neighborhood bar, equally sophisticated but in a “I may or may not own a yacht but I won’t tell you” kind of way. The best part? Both Beckhams fully believe they’re the original. Does it make sense? Not really. Do we care? Absolutely not.

Takeaway: Make your brand fit any lifestyle with strong storytelling.
Stella Artois doesn’t just sell beer—they sell a lifestyle (or, in this case, two). Business owners can take a page from their playbook by showing how their product or service fits into different customer experiences. Whether it’s luxury or casual, trendy or timeless, the more ways people can see themselves using your product, the more likely they are to buy in. And if you can wrap it all up in a fun, engaging story? Even better. Because let’s be honest—if David Beckham had a long-lost twin, we’d all want to hear that story.

Final Thoughts

Super Bowl commercials are a masterclass in blending humor, nostalgia, and star power to create memorable and effective advertising. By analyzing the ads, business owners can glean valuable insights into crafting their own compelling marketing strategies.

Remember, the key takeaways are:

• Leverage nostalgia to create emotional connections.
• Align your brand with universal experiences to foster relatability.
• Surprise your audience with unexpected pairings or scenarios.
• Address common experiences to build a strong bond with your audience.
• Capitalize on emerging trends to keep your marketing timely and relevant.

By incorporating these strategies, you can create marketing campaigns that not only capture attention but also resonate deeply with your target audience.

For a closer look at some of these commercials, check out the compilation below:

video by: @RumourJuice