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Branding + Marketing

Brand It Like A Rock Star

The Taylor Swift Effect: Lessons For Modern Marketing & Brand Strategy You don’t have to be a “Swiftie” to appreciate the impact of Taylor Swift on the music industry and beyond.  As the clock ticked down to 2am on the release of her highly anticipated (surprise! double) album “Tortured Poets Department,” the marketing world was […]


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Have you felt a bit of a shift in the business universe? Specifically, the law of attraction when it comes to attracting customers?

Authenticity Is Queen

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

friends don't let friends brand alone.

I believe

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