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Branding + Marketing

Rebranding Red Flags: 10 Signs It’s Time for a Business Makeover

(And How to Do It Right) Your brand is the first thing people notice about your business—and whether you realize it or not, it’s constantly sending a message. The question is, is it sending the right one? If your business is struggling to attract customers, if competitors seem to be pulling ahead, or if something […]

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(Because inboxes are war zones, and your emails need to survive.) Let’s be real for a second. When was the last time you saw a marketing email in your inbox and thought, “Oh wow, I can’t wait to read this!” …Yeah, I didn’t think so. If you wouldn’t read your own emails, why would anyone […]

Why No One is Reading Your Emails (And How to Fix That)

AI Can Be Your Secret Weapon—If You Set It Up Right AI is officially in the chat, but if you’re using ChatGPT straight out of the box, you’re getting bland, personality-free, corporate-speak responses that make you sound like an instruction manual. (Yikes.) Here’s the deal—ChatGPT is only as good as the input you give it. […]

Make ChatGPT Your Business BFF (Instead of a Bland Bot)

What Super Bowl 2025 Ads Can Teach Us About Marketing The Super Bowl is this weekend, and while the football-obsessed are stressing over stats and who’s bringing home the trophy, I’m here for the real main event—the commercials (and the snacks). This year’s ad lineup is looking like a marketing masterclass disguised as entertainment—packed with […]

I’m Just Here for the Commercials

What Your Business Coach Might Not Tell You (But This Brand Strategist Will) Twice this year, I found myself in what can only be described as a serendipitous moment: right place, right time, potentially saving two new business owners from walking straight into a Trademark Infringement Nightmare. Yep, it’s as dramatic as it sounds—and the […]

Naming Mishaps and Trademark Trauma

Go from Blah to Ta-Da! As a business owner, information (and information overload) comes at your customers and potential customers from every angle – and sometimes at light speed. The name of the game is getting noticed. Design is all around us.  Think about it.  Your world is filled with images, some of which make […]

Create Your Brand’s Wow Factor

Super Bowl Sunday: Where Branding and Football Collide! Unless you have been living “off-the-grid” or “under a rock” you know that “The Big Game” ie. “The Super Bowl” is this Sunday. I’m married to a huge sports fan, he watches all the games, knows stats about all the teams and participates in fun office pools. […]

Super Bowl Branding Blitz

Grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!

The Ted Lasso Guide to Epic Branding

Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.

Unleash Your Brand’s Love Language

Or should we say, “Does Your Customer Experience Need a Party Hat or a Confetti Cannon to Make It Pop?”

Revitalize Your Customer Experience

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

friends don't let friends brand alone.

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