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What Your Business Coach Might Not Tell You (But This Brand Strategist Will) Twice this year, I found myself in what can only be described as a serendipitous moment: right place, right time, potentially saving two new business owners from walking straight into a Trademark Infringement Nightmare. Yep, it’s as dramatic as it sounds—and the […]

Naming Mishaps and Trademark Trauma

Go from Blah to Ta-Da! As a business owner, information (and information overload) comes at your customers and potential customers from every angle – and sometimes at light speed. The name of the game is getting noticed. Design is all around us.  Think about it.  Your world is filled with images, some of which make […]

Create Your Brand’s Wow Factor

Super Bowl Sunday: Where Branding and Football Collide! Unless you have been living “off-the-grid” or “under a rock” you know that “The Big Game” ie. “The Super Bowl” is this Sunday. I’m married to a huge sports fan, he watches all the games, knows stats about all the teams and participates in fun office pools. […]

Super Bowl Branding Blitz

Grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!

The Ted Lasso Guide to Epic Branding

Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.

Unleash Your Brand’s Love Language

Or should we say, “Does Your Customer Experience Need a Party Hat or a Confetti Cannon to Make It Pop?”

Revitalize Your Customer Experience

How Using Personas Can Help You Get Noticed and Have a Blast!

You Talking To Me?

It’s like being in an arena where everyone is vying for attention and customers.

Looks Matter

We’re about to embark on a journey to transform your brand’s visual identity into a dazzling spectacle.

It’s All About That Face

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

friends don't let friends brand alone.

I believe

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