The Ted Lasso Guide to Epic Branding

Winning Hearts and Customers with Joy!

Howdy, folks! If you’ve recently finished watching the season 3 finale of Ted Lasso, you’re probably still basking in the heartfelt love and inspiration that the show has brought into our lives.

As we bid farewell to this season (and possibly series) and to our beloved characters, we can’t help but carry their valuable lessons of Ted Lasso’s wisdom (his brand) with us, like the visuals of the “Believe” sign hanging above the coach’s office door and the wise words to live by, “Be a goldfish.”

And you know what? Those lessons can be applied to your business branding too! So, let’s dive into the world of Ted Lasso and discover how these cherished moments can guide you in attracting your perfect customers. Now let’s grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!

Play to Your Visual Strengths

Just like Ted Lasso’s team has a distinct kit and logo, your brand’s visuals play a crucial role in attracting your perfect customers. Invest in professional graphic design to create a visually appealing brand identity that resonates with your target audience. Let the “Believe” sign serve as a reminder to infuse optimism and inspiration into your visual branding. Use consistent colors, typography, and imagery across all your marketing materials, from your logo and website to your social media posts and offline advertisements. Visual cohesion builds brand recognition and trust, making it easier for your perfect customers to identify and connect with your brand.

Master Social Media Engagement

Ted Lasso knows how to rally his team and engage the crowd, and you can do the same with your social media presence. Channel the spirit of Ted’s motto, “Be a goldfish”, by approaching social media with a fresh and fearless mindset. Leverage platforms like Instagram, Twitter, Facebook, and LinkedIn to connect with your perfect customers. Develop a consistent posting schedule and create engaging content that reflects your brand’s personality. Use humor, storytelling, and compelling visuals to captivate your audience. Encourage interaction through comments, likes, and shares, and be responsive to your followers. The more you embrace the “Be a goldfish” attitude and build relationships on social media, the more your perfect customers will be drawn to your brand.

Optimize Your Online and Offline Marketing Mix

In today’s digital age, it’s crucial to strike a balance between online and offline marketing efforts. Online, let the “Believe” sign remind you to have faith in the power of digital marketing. Optimize your website for search engines with relevant keywords, create informative and engaging blog content, and invest in pay-per-click advertising to boost your online visibility. Embrace social media advertising and influencer collaborations to reach a wider audience. Offline, draw inspiration from Ted Lasso’s heartfelt moments and let them guide your traditional marketing methods. Consider print ads, direct mail, and local event sponsorships to reach your target audience. Be consistent in your messaging and branding across both online and offline channels, ensuring a cohesive and memorable brand experience.

Tell Stories with Your Brand Visuals

Just like Ted Lasso tells stories to inspire his team, your brand visuals can do the same. Let the visuals of the “Believe” sign remind you to infuse storytelling into your brand. Use imagery and videos to showcase real-life examples of how your products or services have positively impacted your customers. Incorporate user-generated content and testimonials to build social proof and trust. Craft compelling narratives that resonate with your audience’s desires and pain points. By telling stories with your brand visuals, you create emotional connections and make your perfect customers feel like part of your brand’s journey.

Embrace Influencer Partnerships

Ted Lasso knows the power of teamwork, and so should you when it comes to your brand. Collaborate with influencers who align with your brand values and target audience. Let their involvement be a reflection of the team spirit showcased in Ted Lasso. These influencers can help amplify your message and reach a wider audience. Partner with them for sponsored posts, guest content, or product reviews. By leveraging their influence, you can attract your perfect customers and gain credibility in your industry. Embrace the power of collaboration and teamwork, just like Ted Lasso, and watch your brand soar to new heights!

Be Authentic and Positive

One of the most endearing qualities of Ted Lasso is his authenticity and unwavering positivity. Apply this same mindset to your brand strategy. Be genuine in your interactions with customers and stakeholders, and let your brand’s personality shine through. Embrace positivity and optimism in your messaging, both online and offline. Spread joy, inspire others, and create a positive brand experience. Remember, positivity is contagious, and when your perfect customers see the genuine enthusiasm behind your brand, they’ll be more likely to connect and engage with you.

Continuously Evolve and Adapt

Ted Lasso faced numerous challenges and obstacles throughout the series, but he always adapted and evolved to overcome them. The same principle applies to your branding strategy. Stay attuned to market trends, customer preferences, and industry changes. Be open to feedback and constantly seek ways to improve your brand’s offerings and customer experience. Embrace innovation and embrace new technologies that can enhance your brand’s reach and engagement. By remaining adaptable and evolving with the times, you’ll stay relevant and attract your perfect customers who appreciate a brand that’s always pushing forward.

By following Ted Lasso’s lead and incorporating these branding strategies, you’ll be well on your way to attracting your perfect customers.

Play to your visual strengths, master social media engagement, optimize your online and offline marketing mix, tell stories with your brand visuals, embrace influencer partnerships, be authentic and positive, and continuously evolve and adapt.

Remember, just like Ted says, “Believe in yourself. You can do this.” Believe in your brand, take these strategies to heart, and kick it like Ted Lasso to create a brand that resonates with your perfect customers.

So, grab your clipboard, rally your team, and get ready to win the hearts of your audience. It’s time to channel the love and inspiration of Ted Lasso and achieve branding greatness!

Note: Ted Lasso is a streaming show on Apple TV+ | GIFS from

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hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

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