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Branding + Marketing

Rebranding Red Flags: 10 Signs It’s Time for a Business Makeover

(And How to Do It Right) Your brand is the first thing people notice about your business—and whether you realize it or not, it’s constantly sending a message. The question is, is it sending the right one? If your business is struggling to attract customers, if competitors seem to be pulling ahead, or if something […]

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AI Can Be Your Secret Weapon—If You Set It Up Right AI is officially in the chat, but if you’re using ChatGPT straight out of the box, you’re getting bland, personality-free, corporate-speak responses that make you sound like an instruction manual. (Yikes.) Here’s the deal—ChatGPT is only as good as the input you give it. […]

Make ChatGPT Your Business BFF (Instead of a Bland Bot)

(And How to Nail Them with Your Biz) Buckle up—it’s 2025, and branding is on a whole new level. This year’s trends are bold, purposeful, and designed to grab attention, all while staying as authentic as your Starbucks coffee order. Whether you’re running a boutique biz or a growing empire, these trends aren’t just about […]

The Top 7 Brand Trends That Will Dominate 2025

Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.

Unleash Your Brand’s Love Language

Or should we say, “Does Your Customer Experience Need a Party Hat or a Confetti Cannon to Make It Pop?”

Revitalize Your Customer Experience

How Using Personas Can Help You Get Noticed and Have a Blast!

You Talking To Me?

In a Sea Full of Guppies and Make a Splash with Your Success!

How to Be Seen as a Big Fish

How Long Can Your Branding Stay in Tune with Today’s World?

Get Your Brand In Sync

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

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