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The Cold Hard Facts — and What to Do About It Let’s not sugarcoat it: the economy has everyone tightening their belts. Consumers are doing mental math at every checkout, and business owners are laser-focused on ROI. People aren’t parting with their dollars unless they’re convinced they need what you offer. That means your website […]
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The Cold Hard Facts — and What to Do About It Let’s not sugarcoat it: the economy has everyone tightening their belts. Consumers are doing mental math at every checkout, and business owners are laser-focused on ROI. People aren’t parting with their dollars unless they’re convinced they need what you offer. That means your website […]
What We’ve Learned Since 1996 (And Why It Still Matters in 2025) Hi there! It’s me again — this time with party hats, digital confetti, and a giant THANK YOU. O’Daniel Creative turns 29 today! That’s right — we’ve been branding, designing, strategizing, and and creating websites since Friends was still airing new episodes, and the hottest […]
Because Chanel energy doesn’t wear knockoffs. Your dream clients? They’re out there. They’re scrolling. They’re buying. But are they seeing your brand and thinking, “YES, them!”—or are they ghosting you like last season’s trends? Here’s the truth no one wants to say: it’s not always your offer. It’s not even your prices. Sometimes, you’re just […]
The Taylor Swift Effect: Lessons For Modern Marketing & Brand Strategy You don’t have to be a “Swiftie” to appreciate the impact of Taylor Swift on the music industry and beyond. As the clock ticked down to 2am on the release of her highly anticipated (surprise! double) album “Tortured Poets Department,” the marketing world was […]
Grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!
Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.
hello there!
I'm Gina O'Daniel.
I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.
I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way.
friends don't let friends brand alone.
I believe