News, Tips, Tidbits & musings

to move brands forward

Branding + Marketing

Create Your Brand’s Wow Factor

Go from Blah to Ta-Da! As a business owner, information (and information overload) comes at your customers and potential customers from every angle – and sometimes at light speed. The name of the game is getting noticed. Design is all around us.  Think about it.  Your world is filled with images, some of which make […]


the latest

The Taylor Swift Effect: Lessons For Modern Marketing & Brand Strategy You don’t have to be a “Swiftie” to appreciate the impact of Taylor Swift on the music industry and beyond.  As the clock ticked down to 2am on the release of her highly anticipated (surprise! double) album “Tortured Poets Department,” the marketing world was […]

Brand It Like A Rock Star

Grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!

The Ted Lasso Guide to Epic Branding

Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.

Unleash Your Brand’s Love Language

Or should we say, “Does Your Customer Experience Need a Party Hat or a Confetti Cannon to Make It Pop?”

Revitalize Your Customer Experience

How Using Personas Can Help You Get Noticed and Have a Blast!

You Talking To Me?

It’s like being in an arena where everyone is vying for attention and customers.

Looks Matter

In a Sea Full of Guppies and Make a Splash with Your Success!

How to Be Seen as a Big Fish

How Long Can Your Branding Stay in Tune with Today’s World?

Get Your Brand In Sync

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

friends don't let friends brand alone.

I believe

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