News, Tips, Tidbits & musings

to move brands forward

Branding + Marketing

Showdown: Canva vs. Adobe Express

A Clash of Creativity – My Ultimate Comparison and Unfiltered Opinion. As a brand strategist and graphic designer, I’ve been asked multiple times over the years, “What are your thoughts on Canva or Adobe Express?”. And, for years my answer was always – neither, until now. With over 30 years of experience in the design […]


the latest

Grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!

The Ted Lasso Guide to Epic Branding

Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.

Unleash Your Brand’s Love Language

Or should we say, “Does Your Customer Experience Need a Party Hat or a Confetti Cannon to Make It Pop?”

Revitalize Your Customer Experience

How Using Personas Can Help You Get Noticed and Have a Blast!

You Talking To Me?

It’s like being in an arena where everyone is vying for attention and customers.

Looks Matter

In a Sea Full of Guppies and Make a Splash with Your Success!

How to Be Seen as a Big Fish

How Long Can Your Branding Stay in Tune with Today’s World?

Get Your Brand In Sync

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

friends don't let friends brand alone.

I believe

follow along...


for tips, ideas, projects,
& behind the scene fun!

lets be pen pals...

No junk mail here. I'm bringing "real" right to your inbox. Smart strategies, useful tips and info to keep you moving ahead. You in?

get around...

© 2023 O'Daniel Creative


all rights reserved