News, Tips, Tidbits & musings

to move brands forward

Branding + Marketing

Create Your Brand’s Wow Factor

Go from Blah to Ta-Da! As a business owner, information (and information overload) comes at your customers and potential customers from every angle – and sometimes at light speed. The name of the game is getting noticed. Design is all around us.  Think about it.  Your world is filled with images, some of which make […]


the latest

A Clash of Creativity – My Ultimate Comparison and Unfiltered Opinion. As a brand strategist and graphic designer, I’ve been asked multiple times over the years, “What are your thoughts on Canva or Adobe Express?”. And, for years my answer was always – neither, until now. With over 30 years of experience in the design […]

Showdown: Canva vs. Adobe Express

Super Bowl Sunday: Where Branding and Football Collide! Unless you have been living “off-the-grid” or “under a rock” you know that “The Big Game” ie. “The Super Bowl” is this Sunday. I’m married to a huge sports fan, he watches all the games, knows stats about all the teams and participates in fun office pools. […]

Super Bowl Branding Blitz

Grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!

The Ted Lasso Guide to Epic Branding

Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.

Unleash Your Brand’s Love Language

Or should we say, “Does Your Customer Experience Need a Party Hat or a Confetti Cannon to Make It Pop?”

Revitalize Your Customer Experience

How Using Personas Can Help You Get Noticed and Have a Blast!

You Talking To Me?

It’s like being in an arena where everyone is vying for attention and customers.

Looks Matter

We’re about to embark on a journey to transform your brand’s visual identity into a dazzling spectacle.

It’s All About That Face

In a Sea Full of Guppies and Make a Splash with Your Success!

How to Be Seen as a Big Fish

How Long Can Your Branding Stay in Tune with Today’s World?

Get Your Brand In Sync

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

friends don't let friends brand alone.

I believe

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