News, Tips, Tidbits & musings

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Branding + Marketing

Showdown: Canva vs. Adobe Express

A Clash of Creativity – My Ultimate Comparison and Unfiltered Opinion. As a brand strategist and graphic designer, I’ve been asked multiple times over the years, “What are your thoughts on Canva or Adobe Express?”. And, for years my answer was always – neither, until now. With over 30 years of experience in the design […]


the latest

Super Bowl Sunday: Where Branding and Football Collide! Unless you have been living “off-the-grid” or “under a rock” you know that “The Big Game” ie. “The Super Bowl” is this Sunday. I’m married to a huge sports fan, he watches all the games, knows stats about all the teams and participates in fun office pools. […]

Super Bowl Branding Blitz

Have you felt a bit of a shift in the business universe? Specifically, the law of attraction when it comes to attracting customers?

Authenticity Is Queen

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

friends don't let friends brand alone.

I believe

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