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Branding + Marketing

Your Dream Clients Are Out There—Are You Even Their Type?

Because Chanel energy doesn’t wear knockoffs. Your dream clients? They’re out there. They’re scrolling. They’re buying. But are they seeing your brand and thinking, “YES, them!”—or are they ghosting you like last season’s trends? Here’s the truth no one wants to say: it’s not always your offer. It’s not even your prices. Sometimes, you’re just […]

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Because Chanel energy doesn’t wear knockoffs. Your dream clients? They’re out there. They’re scrolling. They’re buying. But are they seeing your brand and thinking, “YES, them!”—or are they ghosting you like last season’s trends? Here’s the truth no one wants to say: it’s not always your offer. It’s not even your prices. Sometimes, you’re just […]

Your Dream Clients Are Out There—Are You Even Their Type?

(Because inboxes are war zones, and your emails need to survive.) Let’s be real for a second. When was the last time you saw a marketing email in your inbox and thought, “Oh wow, I can’t wait to read this!” …Yeah, I didn’t think so. If you wouldn’t read your own emails, why would anyone […]

Why No One is Reading Your Emails (And How to Fix That)

What Your Business Coach Might Not Tell You (But This Brand Strategist Will) Twice this year, I found myself in what can only be described as a serendipitous moment: right place, right time, potentially saving two new business owners from walking straight into a Trademark Infringement Nightmare. Yep, it’s as dramatic as it sounds—and the […]

Naming Mishaps and Trademark Trauma

(And How to Nail Them with Your Biz) Buckle up—it’s 2025, and branding is on a whole new level. This year’s trends are bold, purposeful, and designed to grab attention, all while staying as authentic as your Starbucks coffee order. Whether you’re running a boutique biz or a growing empire, these trends aren’t just about […]

The Top 7 Brand Trends That Will Dominate 2025

Go from Blah to Ta-Da! As a business owner, information (and information overload) comes at your customers and potential customers from every angle – and sometimes at light speed. The name of the game is getting noticed. Design is all around us.  Think about it.  Your world is filled with images, some of which make […]

Create Your Brand’s Wow Factor

Super Bowl Sunday: Where Branding and Football Collide! Unless you have been living “off-the-grid” or “under a rock” you know that “The Big Game” ie. “The Super Bowl” is this Sunday. I’m married to a huge sports fan, he watches all the games, knows stats about all the teams and participates in fun office pools. […]

Super Bowl Branding Blitz

Have you felt a bit of a shift in the business universe? Specifically, the law of attraction when it comes to attracting customers?

Authenticity Is Queen

hello there!

I'm Gina O'Daniel.

I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.

I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way. 

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