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What Your Business Coach Might Not Tell You (But This Brand Strategist Will) Twice this year, I found myself in what can only be described as a serendipitous moment: right place, right time, potentially saving two new business owners from walking straight into a Trademark Infringement Nightmare. Yep, it’s as dramatic as it sounds—and the […]
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(And How to Nail Them with Your Biz) Buckle up—it’s 2025, and branding is on a whole new level. This year’s trends are bold, purposeful, and designed to grab attention, all while staying as authentic as your Starbucks coffee order. Whether you’re running a boutique biz or a growing empire, these trends aren’t just about […]
A Clash of Creativity – My Ultimate Comparison and Unfiltered Opinion. As a brand strategist and graphic designer, I’ve been asked multiple times over the years, “What are your thoughts on Canva or Adobe Express?”. And, for years my answer was always – neither, until now. With over 30 years of experience in the design […]
Super Bowl Sunday: Where Branding and Football Collide! Unless you have been living “off-the-grid” or “under a rock” you know that “The Big Game” ie. “The Super Bowl” is this Sunday. I’m married to a huge sports fan, he watches all the games, knows stats about all the teams and participates in fun office pools. […]
Grab our jerseys, embrace the power of positivity, and kick it like Ted Lasso in the game of branding!
Lights, camera, and a dash of pizzazz! It’s showtime for your brand as we dive into the magical world of love languages.
Or should we say, “Does Your Customer Experience Need a Party Hat or a Confetti Cannon to Make It Pop?”
hello there!
I'm Gina O'Daniel.
I'm a Brand Strategist, Coach, Designer, Author, and Speaker. I LOVE helping business owners, just like you, discover their brand uniqueness and attract their perfect customers.
I'm not new to this branding and marketing rodeo. In fact, I have been in the design industry for over 35 years and have worked on so many amazing projects along the way.
friends don't let friends brand alone.
I believe